Men have always had an ambivalent relationship with jewelry. Either they consider it effeminate and wear little or none, or they adorn themselves to excess, looking like a mobster (sorry, Slick Rick the Ruler). However, when done right, jewelry for men can really enhance a look and add a sense of personal expression and style. Today, we’re taking a look at a curated selection of the best jewelry brands for men that offer both seasonless go-to staples and bold, eye-catching pieces to shake up your wardrobe.

Men’s jewellery carries with it a rich cultural, historical, and personal significance that can be a powerful addition to your wardrobe. Whether it’s a timeless gold watch, a bold statement chain, or a unique earring, jewelry has the power to speak volumes about your character and personality without words.

For men who want to keep their accessories subtle, the London-based Serge DeNimes is a go-to for minimal chains and rings that are crafted in the finest sterling silver. Alternatively, if you’re looking for something that makes more of a statement, New York’s David Yurman is renowned for its artisanally-crafted jewelry for men.

As more and more men are getting their ears pierced, fashion labels and jewellers have jumped at the opportunity to cater to this emerging market. The results are a variety of masculine earring styles that range from the minimal studs to the more elaborate dangling earrings, which are perfect for adding a touch of flair to a simple shirt or suit.

Many companies restrict their employees from wearing too much jewellery in the workplace, so be mindful of this if you work somewhere with a strict dress code. Keeping your jewellery to a minimum is also key when it comes to formal occasions. If you’re dressing up for a wedding or a formal event, it’s best to stick to one loud piece of jewellery, such as a signature ring or cufflinks, rather than a whole stack of bangles that will overwhelm your outfit.

Men of all ages, social statuses, and professions are beginning to embrace the idea that jewelry for men can be a powerful way to show off their personality and create a distinctive image for themselves in their chosen field. Artists, singers, fashion designers, Instagram celebs, and other male professionals who rely on public appearances to maintain their image often use jewelry to make a lasting impression.

As gender-neutral fashion has become more popular in recent years, many jewelry brands have created dedicated lines for men to complement their female collections. Brands such as Bernard James, Mateo, and Miansai have embraced the trend with elegant, versatile designs that can be worn by both women and men. Others, such as LA-based Hoorsenbuhs, are embracing the gregarious side of men’s jewelry with bold styles that are sure to turn heads.