There are few accessories that can elevate a man’s look quite like a sharp piece of jewellery. Not only is it a mark of style, but it’s also a symbol of personal expression and conveys a certain type of attitude to those that see you wear it. It’s easy to feel intimidated by the vast selection of mens jewelry out there, but don’t let it scare you away. With the right pieces, you can easily look like a stylish badass while still remaining true to your personal taste.

Many men worry that wearing jewellery will come across as feminine or emasculating, but with the right choices it can be a subtle way to add a finishing touch to your outfit. The right earring, necklace or bracelet can make all the difference in how you’re perceived and even elevate an otherwise casual look to something more put-together. But as the mens jewellery market continues to grow, more and more brands are launching cool and contemporary pieces that will give your closet a boost.

While some brands skew more affordable whereas others are in the sort of luxury category that your significant other will geek out over, they all share one thing: a commitment to creating high-quality designs that will last a lifetime (or longer). From recent upstarts to established designers that you’ll know and love, here are some of the coolest mens jewellery brands that deserve to be on your radar.

Rings are one of the few men’s jewellery types that have managed to avoid the emasculating stigma and remain as a classic accessory. If you’re looking for a way to show off your flair and stand out without going overboard, it’s always a good idea to limit yourself to two or three rings at most, which will ensure that you don’t appear too flashy.

Clocks & Colours makes loud-as-hell jewellery with an energy that’s somewhere between rockstar and motorcycle gang. They’re a great choice for men who are leaning into rugged, outdoorsy aesthetics, and their pieces pair well with menswear staples like leather jackets and vintage tees.

Mejuri is another brand that focuses on redefining the status quo with their sleek menswear pieces. Named after the international unit of weight, their minimalistic ring and necklace styles speak to the brand’s vision of irreducible simplicity.

Earrings are perhaps the hardest piece of jewellery for men to pull off, but with the right pick you can avoid the dangly or wide hoop look that’ll quickly send the wrong message. Instead, try a stud or small hoop to keep your style on point.

As the mens jewellery trend continues to rise, more and more designers are launching unique and bold pieces that will elevate any outfit. From simple chains to bold cufflinks, these brands are all making some of the best options out there. If you’re new to the game, stick with a few basics and build out your collection from there.